Feedback
As someone who constantly deals with the peculiarities of work of laser tag clubs throughout Russia, I took part in testing the LASERWAR CRM system. I can safely recommend this product to all owners of rental clubs, regardless of specialization - laser tag, airsoft, paintball. Every day owners of the clubs have to solve a lot of small tasks, and often keep everything in their heads. Sometimes useful contacts are lost, assignments are forgotten, opportunities are missed. CRM solves all these problems. If you start using CRM it will become much easier for you to conduct business and control your employees. And, of course, CRM is a completely different and more professional level of interaction with customers. In a word: automation.
We provide services for conducting laser tag and airsoft games and have several playgrounds. CRM-system has become our best assistant. You can completely customize the system for a specific club, it is very convenient. Rename game types, create custom options, load existing customer bases, disable unnecessary features. CRM is easy to understand - the whole interface is intuitive. Reports are weel done and easy to customize. When we hold meetings with instructors, we always discuss all the indicators and analyze what can be improved. In general, we have more order in the work of our club, this is a huge plus.
Our company is the supplier and saler of equipment for indoor and outdoor laser tag in the United States. Our clients are rental clubs and playgrounds in entertainment centers. Their owners were very pleased with the emergence of a new specialized CRM-system available in English. Everything is thought out to the smallest detail, and the prices are adequate. You don't have to pay extra and the system works equally stable on computers, smartphones and tablets. This makes you more mobile and allows to solve all work issues quickly.
We have been using the CRM-system for four months and can no longer remember how we managed without it. I will give one example. We used to use the Google calendar for game planning. We were often confused, once I almost forgot about a planned event. There was a lack of notifications system and a understandable schedule of events. In the CRM all this is made convenient. I liked the online schedule feature as well as the warehouse. It shows how many free sets you have, which of them need repair, and so on. It is very convenient to navigate in all processes. We will continue to use the system.
I open the CRM on my phone every morning and check the dashboard first: yesterday's revenue, how many bookings were confirmed, where payments are overdue. It used to take half an hour in Excel and chats with the admin. Now I know in two minutes whether the shift went well and where to dig if numbers dropped. The weekday chart and the booking-to-payment funnel are especially useful — you see right away where clients drop off. For an owner who isn't at the front desk every day, it's a must-have.
Our main pain is parallel games on three venues. In the booking calendar we switched to the Venues view: you instantly see if laser tag is free at 3 PM when VR is already booked. The game type filter saves us on holidays — we leave only birthday parties on screen and don't scroll through a hundred corporate events. The booking card opens in one click, client phone and notes at hand. Admins stopped getting lost in Google Sheets — the whole shift lives in one window.
We value online booking at /book the most. Parents sign up themselves in the evening, the request lands in CRM as unprocessed, the admin gets a notification — in the morning we just confirm and take a deposit. We used to miss calls after 9 PM; now about a third of bookings come from the website. Plus marketing automation: reminders a day before and review requests after the game go out without manual mailing. The client base finally doesn't fall apart across WhatsApp chats.
Two things matter to me: equipment warehouse and numbers. In CRM I see how many sets are free before Saturday, which blasters are in repair, and we don't oversell games. In Reports → Analytics I check period comparison and the "Haven't visited in a while" report once a week — we export the list straight to SMS. It used to be separate files and guesswork; now one login and clear charts. For a club with 120+ games a month, the difference is tangible.