CRM Analytics nine owner-level reports in one hub

Classic LASERWAR CRM reports answer “how much in a period”. Owners often need more: are we growing, who comes back, where guests drop off on the site, do automations work.

Reports → Analytics is a new hub with nine slices. Icon cards show where to go; high-priority reports are listed first.

Inside the hub

• Period comparison — two months side by side with % change on revenue, orders, clients and average check
• Cohort analysis — retention by first-order month (6–18 months)
• Booking funnel — /book widget views → start → complete → paid
• Automation efficiency — open, click and conversion per rule
• Memberships, client sources, equipment
• Report builder — fields, period, grouping and saved reports; refreshed UI with presets and KPIs
• Scheduled reports — weekly email export to the owner

Report builder

Pick orders or clients, set a period, choose columns and optional grouping, then generate a readable table. Save the report to reopen later. Works in light and dark theme.

Classic reports

Orders, cash, clients and SMS reports now show dual-line charts: selected period vs the previous one.

How to open

1. Sign in to your club CRM
2. Side menu → Reports → Analytics
3. Pick a card

The KPI Dashboard is still a separate screen for “today at a glance”. Analytics is for weekly and monthly review.

Details in the knowledge base: analytics and report builder.

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