Two new reports arena occupancy and guests who stopped coming
LASERWAR CRM now has two reports owners kept asking for: when the arena is empty, and which guests disappeared.
Both live under Reports in the side menu. No setup.
1. Occupancy — weekday × hour grid
The grounds report shows revenue. It does not answer: is Tuesday 3 PM dead or packed?
Reports → Occupancy builds a heatmap. The number in a cell is how many games started in that hour.
- Pale cell — a dead slot. Put a weekday discount there.
- Red cell — a peak. Put a second instructor there.
Filter by venue and date range. Export to Excel.
2. Haven’t visited — a list for “come back” campaigns
The dashboard already shows new vs returning. That is a ratio. It is not a phone list.
Reports → Haven’t visited lists guests whose last game was 30, 60 or 90 days ago: name, phone, email, last visit, visit count and revenue.
Export to Excel and send a win-back SMS. Repeat guests cost less than new ones.
Only guests who already played. A future booking keeps them off this list — they have not gone missing.
