In the “Mailouts for clients” item, you can configure the types of automatic notifications that club clients can receive. Alerts can be sent when certain events occur (for example, a client's birthday) or can be sent in the form of mass mailings.
Events
The Events area presents three types of events, the occurrence of which can send an alert to clients:
- client’s birthday (congratulations on the birthday specified when filling out the client profile),
- notification of the upcoming game (reminder of the start date of the game specified in application),
- request for feedback on the game (message about the opportunity to leave a review about the past game).
For each type, you should specify how many days before the event the alert should be sent. For example, to remind customers that a game starts two days in advance, in the "Upcoming Game Notification" line, enter "2" in the Send in column.
Two options for sending alerts are available: via SMS or Email, they are enabled by the corresponding switches. The notification text can be of any type or loaded from the appropriate templates (the creation of templates is described in detail in the sections SMS Templates and Mail templates).
Newsletter
In the Mailout area, you can configure the parameters of mass mailings (for example, about the start of a promotion or changing the conditions of a loyalty program). To add a new mailing to the list, click the Create mailing for clients button. In the window that opens, enter the name of the newsletter in Russian and (if necessary) in English.
You can enter the mailing text in the Template field manually or select a ready-made template from the SMS Template and Mail Template lists. When editing the template text, you can use the following variable Name(client name in the "Clients" section).
For mailing, you must select a sending method: via SMS, Email or both.
Click the Save button to apply your changes. In this case, the mailing data is added to the list, and the Send to all clients button becomes active. When you click this button, a mass mailing is performed. This way, you can save the mailing data and send it again if necessary.
If the client receives newsletters by email, the text of the email contains a link “Unsubscribe from mailing list.” When clicking on this link, the client refuses to receive mass mailings.
New: Automarketing
In addition to manual mailings, the Automarketing module has appeared - automatic SMS/email based on triggers (application created, 24-hour reminder, feedback after the game and etc.).
For email automarketing, be sure to set up SMTP: see Email setup.